Joss Ford is Founder of Bristol-based digital marketing agency Enviral, which has a passion for people and the planet. Here, the team help ethical brands tell their social and environmental messages through videography, digital advertising copywriting and PR.
We’ve all heard the saying ‘there is no such thing as bad publicity.’ You only need to look at examples like the American Airlines saga, where a customer was physically hauled off a plane, to realise that this is not the case. It’s important to have a crisis PR strategy in place in case such a situation occurs.
