We’ve all heard the saying ‘there is no such thing as bad publicity.’ You only need to look at examples like the American Airlines saga, where a customer was physically hauled off a plane, to realise that this is not the case. It’s important to have a crisis PR strategy in place in case such a situation occurs.
At best, an organisation that fails to deal with a PR crisis effectively will be viewed as inept, and at worst, negligent. Unfortunately the problems associated with PR crisis management don’t stop there. A PR crisis can have long term reputational, and financial impacts.
The steps that you need to take to address these issues are not in themselves complex, but they are essential.
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