9 Steps of Crisis PR Management

 
Oggadoon
 

We’ve all heard the saying ‘there is no such thing as bad publicity.’ You only need to look at examples like the American Airlines saga, where a customer was physically hauled off a plane, to realise that this is not the case. It’s important to have a crisis PR strategy in place in case such a situation occurs.

At best, an organisation that fails to deal with a PR crisis effectively will be viewed as inept, and at worst, negligent. Unfortunately the problems associated with PR crisis management don’t stop there. A PR crisis can have long term reputational, and financial impacts.

The steps that you need to take to address these issues are not in themselves complex, but they are essential.

#PR