Digital Marketing Crisis Management

So, what’s going wrong? Are you struggling to generate revenue? Has your industry collapsed? Or are you receiving backlash for something that upset your customers? Whatever the problem, the first step to crisis management is understanding what’s gone wrong so that it can be remedied. You will need to make amends for past mistakes, or examine where in the businesses the sales pipeline has fallen apart. It’s only once you’ve worked this out that you can start to adapt your digital marketing and solve your crisis.