Hopping on the climate activist bandwagon is known as Greenwashing. It’s a ploy many commercial businesses use to increase sales, recognition and brand awareness – you may have seen brands do a very similar thing around Pride season. For a company to show that they mean what they say, it’s important that they invest in environmentally friendly resources. Whether it’s staff, transport, products, or any other resource, if a business isn’t actually spending money on green initiatives then they’re not actually doing anything. #greenwash
Getting Beyond Greenwash