Tuesday 19th January 2021 saw The Future Economy Network run a private bespoke event with Sustainable Results Lab titled “Boost your business growth in sustainable construction”, where selected applicants took part in a detailed morning workshop on neuroscience and marketing. If you would like to find out more about the information in this workshop, or would like to join the waiting list for the follow up event, please reach out to us.
Tatum Hodgkinson, Memberships and Communications Manager at The Future Economy Network, welcomed attendees, highlighting the benefits of joining the Network and also sharing updates about The Future Economy Network’s Carbon Neutral Hub in Bristol, Future Leap. We then welcomed everyone to do a 20 second pitch, helping the team understand the needs of the groups.
Ruth Smith, Founder of Sustainable Results Lab, kicked off the workshop by introducing the concept of neuromarketing and how to use it to boost business growth. Ruth ran polls throughout her workshop to ask the audience questions on how they perceived certain marketing methods or creative puzzles, to assist learning. She spoke about the use of brain calories, and how 95% of our brain decides unconsciously through intuition and perception before we have had a chance to reflect on the information being given to us. She also looked at the brain’s gatekeeper, the Amygdala, and how these two crucial pieces of learning should be our framework for science-based marketing. Ruth discussed the neuroscience of storytelling, and then split the delegates into break out groups to run their own experiment exploring emotional reactions to brand messaging. After break out groups, Ruth and Ed Dimbylow (Director at Sustainable Results Lab) supported the attendees with reflection time.
For the second workshop, Ruth focused on the importance of why, looking at using behavioural economics to make marketing successful and sustainable. Again, Ruth used polls to emphasise learning, before looking at the EAST framework in depth (Easy, Attractive, Social and Timely). This led on to break out group activities, where attendees discussed their customer base and sales strategies, before returning to the main room for reflection time.
The final workshop focused on applying behavioural insights to increase average order values, looking at the neuro-logic of a purchase decision. The group looked at price decision making whilst thinking about context, before sending delegates off into their final break out groups to discuss reducing choice overload and increasing sales.
Ruth finished off the event with some final discussion time, the offer of a free 1 hour consultation session, and some further valuable reading material. A huge thank you to Sustainable Results Lab and the attendees of this event. If you would like to find out more about the information in this workshop, or would like to join the waiting list for the follow up event, please reach out to us.
