Tusko have created a guide for charities and nonprofits on how get hold of some free advertising with Google.
Here is a summary of the offer:
Google has a grant that is available to registered charities and nonprofits that allows for a maximum monthly spend of £7,000 per month on Google Ads - for free. This is known as the Google Ads Grant.
Tusko have created a step by step guide for Google Ad Grants you can see here.
A bit more about the grant…
This is for you if you have ever asked yourself these questions:
- How do I improve the marketing for my charity?
- How can digital marketing be used to help my nonprofit organisation?
- How can I enhance my comms to be able to reach more beneficiaries?
Google Ads is a powerful way to attract more people to your website by paying to be listed at the top of a Google search results page. In other words, when someone searches for keywords relating to your organisation on Google, it’s possible to pay to appear above your competition on page 1 of the search results page. This helps bring traffic to your website and increase the chance of calls to action, such as donations or newsletter signups, being made by your users
Some important things to note:
- Setting up the ads in the Google Ads platform requires an intermediate to high level of expertise.
- The £7,000 spend is the maximum allowance per month and it takes some skill to utilise a higher portion of that allowance.
- There are strict parameters around the effectiveness of the ads. They must maintain a certain conversion rate otherwise Google will stop the grant.
There are a number of steps to complete to gain access to the grant. A breakdown of these steps can be found at here.
Tusko can set you up with the Google Ads Grant for nonprofits and start running paid Google Ads campaigns on your behalf. Tusko Agency is an award-winning creative agency based in Bristol and London specialising in content creation, ethical marketing & design. They have designed a number of service packages that aim to get charities online and engaging with their donors and service users.