An inspiring range of local heroes are being celebrated in a campaign to encourage more people to take positive action to help tackle poverty, inequality, and climate change.
A series of 17 short videos created by Tusko, one for each of the 17 UN Sustainable Development Goals (Global Goals), have been released highlighting a Bristol hero – from a range of wards and spectrums of society – who is doing something that helps reach that Goal. The videos were released one per week across social media platforms and on the new Global Goals Centre website as a countdown to the major climate conference, COP-26, being held in Glasgow (1st-12th November), to engage a wider audience with the climate and inequality agendas and show the relevance of these issues to our city and our daily lives.
Nick Ballard from ACORN is the hero for our first Goal - No Poverty, and was nominated by Eastside Community Trust, who said “ACORN’s campaigns tackle both the causes and effects of poverty. Nick has grown ACORN into a national force to be reckoned with, championing issues that make a real difference. He is a real local hero”.
Tusko were also behind the poster design which you’ll be seeing all around the city. Tara Miran, one of the local hero’s surprised her children with one of the posters, she said “I told them I have something special to show them and casually walked past it and they just all gasped and hugged the poster! Very proud moment, thank you for the inclusion and representation”.
Tusko’s CEO Jake Smith said, “We’re really happy that the Global Goals Centre choose to work with us on this. Tusko was set up to tackle big issues like this. We hope to inspire positive change through content we created and the campaigns we run. We’re already seeing fantastic results for the Global Goals Centre, including an increase of their followship and a massive increase of traffic to their website that is coming directly from the media we’ve created and put out across social media.”
You can find out more about the campaign by visiting the new Global Goal website or by going to the exciting new installation at the Bristol Beacon. Suitable for all ages and free to enter, you can visit the installation from 2nd -12th November 9am-6pm.
The installation is supported by Bristol Beacon, Bristol City Council and Bristol Climate Hub. You can go to Tusko’s website to see the other projects they are working on. As proactive members of The Future Economy Network, they are offering some member discounts which can be found here.