THE TOTEM MOVEMENT
The interactive sustainable lifestyle network
Dear fellow ‘Future Economy Network’ subscribers. I’d like to start by saying that I feel very privileged to be part of this community. You all see the bigger picture. Your efforts to harmonise your lives and businesses with sustainable practices is inspirational for me, at the start of my own business adventure.
I am reaching out to you today to ask for a little help in getting my project of the ground. I hope and believe that your help will not go unrewarded in our common objectives.
I’d like to very briefly introduce myself. I am Charlie, founder of The Totem Movement. I recently left my job as a seafarer onboard a superyacht – an industry that could no less be described as sustainable as it could be economical. Long story short, I became very aware of the carbon footprint of the yachts, their accompanying lifestyle and also the scale of the devastation that plastic and pollution is having on our coastlines and oceans. I decided to make changes to my consumption and throw-away lifestyle that I now put under the umbrella term of ‘convenience culture.’
As a creature of habit, I found this difficult. I needed help. Like it or not, that’s who I am. I realised that I need the push, the incentive, the inspiration, stimulation and the encouragement. As it turns out, I am not alone in this. I am, in fact, part of the majority.
This is how I got the idea for The Totem Movement.
What is The Totem Movement?
Totem is a focused, interactive social network that incentivises users, both individually and communally, to develop a sustainable lifestyle and mindful existence.
Totem generate and host social challenges and activities relating to diet, travel, recycling, energy consumption, the natural world and more.
Challenges are fixed in length between 24 hours and 30 days.
Users participate in challenges and activities as a group of friends, colleagues or wider community.
Challenges can also be done individually.
Users share efforts on social media to inspire others and create a bigger impact.
Totem incentivises participation with our unique points system, rewarding our users efforts by investing in environmental projects that matter to them, increasing the impact they are trying to make.
Totem quantifies users individual and communal action, so they know the difference their efforts are making.
Totem builds a community of like-minded individuals that encourage and inspire each other to build a lifestyle for the future.
Why are we different and why will we work?
Social interaction and peer led change are vital tools in our journey towards sustainability.
Through the rise of social media, the actions and opinions of our peers and communities can be our greatest influences for change. Social media has created a world of publishers and photographers.
Social media is immensely powerful in shaping our beliefs, our habits and in the justification of our actions. The Totem Movement recognises that interacting with sustainable change through social media means the impetus on change becomes imbedded in our social culture. Our friends, families and networks are the inspiration we need to adapt to the lifestyle of the future, and vice versa, we can be the catalyst to inspire this change in them.
There are many websites handing out advice on the effects of global warming and encouraging a sustainable lifestyle. None, however, provide an interactive community on the potential scale of The Totem Movement, where each of us can challenge, share, learn, inspire and come together to develop a lifestyle for the future.
As well as this, what separates us from other social media is that we heavily invest in sustainability projects to reward our members for their efforts with Totem.
Totem for Business
The Totem Movement is not only an open network. It is also a tool for businesses to interact with their employees in all things sustainable.
We will offer closed networks for businesses to create their own challenges and activities that relate to their working environments. The purpose of this is to help businesses to develop a culture of sustainability within the workplace, identify problems and solutions and reward employees who interact with sustainability.
The closed network will feature:
A database of its members work based interaction with sustainability.
A wide range of challenges relating to a variety of different working environments.
Templates to personalise challenges and activities for your workplace.
Quantifiable impact statistics to show employees and clients.
Incentivising employees to interact with sustainability and mindfulness at work can be beneficial to businesses in many ways.
Reducing costs
Reducing carbon footprint
Improving employee welfare by providing incentivised opportunities to interact with mindfulness
Improving employee health by encouraging a healthier diet and exercise
Improving public image in the community and for clients
Becoming a more attractive place of work for employees
We are in the development stage of this concept and need a little assistance. If you like the idea of what we are doing, all I ask is that you subscribe to show you are interested as an individual, a business or both. It will be vital in helping us achieve the investment we need to get this up and running. We will of course keep you updated on our progress.
I appreciate that many of you reading this may not need Totem’s help to lead a sustainable lifestyle, but there are millions who could really benefit from this approach to the sustainability evolution. If not for you, do it for them?
Please go to our website at www.thetotemmovement.com and subscribe.
If you would like to find out more, would like to help, or would like to collaborate, I would love to hear from you. Please send me an email at info@thetotemmovement.com.