Salary: £30,000 - £45,000 doe
Link to apply: https://purepla.net/careers
The Role:
We’re looking for bright sparks who are creative, concise and brand-savvy to join our marketing department.
You’ll take ownership of and create engaging, informative and dynamic communications journeys, supporting the customer life-cycle as a whole, but focusing on Acquisition and onboarding.
You’ll work in our Marketing team at Pure Planet, planning, creating and refining digital journeys in Salesforce Marketing Cloud. You’ll be as comfortable interpreting and utilising data as you are working with our content and brand teams on creative.
The ideal candidate will be a strategic thinker who’s also able to focus on detail. You’ll be an excellent communicator and collaborator, working closely with our UX, brand, commercial, data science and product teams. You’ll understand tone and form and the importance of brand identity, and keep up to date with all the trends in communications, and new releases and features of Marketing Cloud.
Main responsibilities will include:
● building and maintaining customer journeys in Salesforce Marketing Cloud journey builder;
● creating and growing various audiences to support our acquisition targets;
● collaborating closely with various teams around the business and gathering requirements to ensure our journeys achieve our business goals and adhere to our brand guidelines;
● using data and experimentation to continuously improve the engagement and efficacy of the journeys and individual communications;
● creating and reporting on various KPIs;
● having good knowledge of GDPR best practices;
● designing and creating content and audiences in Marketing Cloud for email, SMS, app notification and other digital channels on your own or collaboratively with others;
● ensuring our systems and software are fit for purpose, cost-effective and follow best practices; and
● maintaining comprehensive knowledge of Pure Planet’s tone of voice, product and purpose. Be passionate about our mission!
As part of our marketing team, you’ll report to our Head of Brand and UX, who’s responsible for telling our story and delivering a flawless digital experience.
The Person
You’ll be joining our planet at an exciting stage — many developments are planned and the role may evolve into diverse areas and functions. You’ll be able to adapt to change and love doing things differently. A passion for sustainability and the environment is essential.
If you have:
● at least 2+ years experience with Salesforce Marketing Cloud, and knowledge of core Studios and Builders: Email Studio; Mobile Studio; Automation Studio and Journey Builder, and preferably but not essentially Advertising Studio;
● a proven track record of using data and experimentation results to improve and refine journeys with concrete results;
● the ability to spot gaps, suggest improvements and maintain an organised and accessible library of assets and components;
● experience with basic HTML and AMP script;
● experience with SQL databases is desirable;
● a Marketing Cloud Specialist certificate is desirable; and
● enthusiasm about Marketing Cloud and the opportunities it presents – we want you to suggest and implement changes to ensure we’re getting the best out of it
then come and join our Planet.
About the Company:
We’re Pure Planet, the modern, digital energy supplier. We’re a market-disrupting, consumer-focused, award-winning, digital, renewable energy company. Our electricity is 100% renewable, and our gas is 100% carbon offset. We’re the best company to work for in the South West and the second best smaller company in the whole country to work for (Sunday Times/Best Companies 2020). Join us.
The Benefits
● Contributory ethical pension scheme
● Private medical insurance
● Health cash plan
● Electronic stand up desks throughout the office
● Dog-friendly workplace
● Free breakfast and fruit
● Life assurance
● Unlimited holiday
● Cycle to work scheme
● Electric car scheme
● Season ticket loan
● Carbon offset commute to work
● Social events
● Discounted shopping benefits
● Professional development
● Opportunity to influence our proposition and shape our company
● Working with the rest of the lovely team at Pure Planet